Berlin Declares Itself Influencer-Free

Strategy: Berlin has seen a drastic drop in tourism since the pandemic, so our job is to GET EU citizens aged 19-25 WHO seek authentic travel experiences TO visit Berlin BY embracing the city’s ruggedness, harnessing its raw energy, and announcing that it will change for no one.

Insight: “Instagram destinations” now feel superficial because influencer content has rendered them mainstream and taken the element of discovery out of travel.

Idea: Berlin Declares Itself Influencer-Free

This city is not built for your feed, and it never will be, so no more click bait , and no more “hidden gems.”  Stop sharing your experiences, and start enjoying them.