The Church of Doing

Strategy: GET builders WHO are restless after a long winter and eager to renew themselves and their homes TO purchase supplies at Hornbach BY launching an Easter Season campaign that positions Hornbach as the enabler for the spring transformation.

Insight: Each spring, people seek renewal, and while many turn to religion or wellness trends, makers open their toolboxes.

Idea: The Church of Doing

This Easter Season, Hornbach founds a new faith where transformation comes from sweat, power tools, and creation.