Dior X India Collab

Strategy: Prada stole footwear styles from Indian artisans without giving them credit, so show the world that Dior is better than that. If Prada is the brand that appropriates, then make Dior the brand that uplifts.

Insight: Consumers have seen it all, and they won’t let anything slip through the cracks anymore– today, more than ever, the only way to seem genuine is to be genuine.

Idea: Dior X India Collab

Give the credit where it’s due with a Secret Indian Release.

Team up with local artisans to perfect Indian-style clothing, then release a new, affordable line exclusive to India **WITHOUT LABELS** before releasing it to the rest of the world.

Artisan businesses are empowered along the way, and the journey of the product is incorporated into the brand narrative.