The Clash of Clans World Cup

Strategy: Increase market penetration and extend Clash of Clans salience beyond just the gaming community to build anticipation for the upcoming Clash of Clans Netflix Series.

Insight: Sports fans feel powerless when they watch their team lose.

Idea: The Clash of Clans World Cup

We turned spectators into players, allowing fans to compete under their national flag and work towards a collective reward.

To recruit participants, we raffled FIFA World Cup tickets on our platform and leveraged existing rivalries on social media/online communities to build the hype. Then, when the FIFA tournament began, we transformed stadiums, screens, and feeds into entry points for OUR tournament, converting match-day energy into Clash of Clans gameplay.

And to top it off, the champions unlocked early access to the Clash of Clans Netflix series for their entire nations!

For the first time, fans didn’t just support their country– they played for it.